GREEK ROOTS · FAMILY HERITAGE · BEAUTY

Beautywith Greek roots

A family story, expressed through beauty.

KHODNEVA carries the surname of my grandfather, an artist and architect. Our Greek roots, a love of form and the desire to create are the foundation of the brand.

The feeling of silk, born of self-love.

Explore the collection Our story

The Greek coastline in warm evening light

Made in Greece with love

The KHODNEVA collection: an eyeshadow palette, eyeshadow sticks and an eye pencil beside olive branches and a classical column

Made in Greece with love

Our story

A NAME WITH A STORY. BEAUTY WITH A LEGACY.

Behind the name KHODNEVA are a family, Greek roots and a creative legacy. They are not a backdrop to the brand. They are where it begins.

Greek roots

To me, Greece is more than a beautiful image. It is my family’s heritage, a sense of belonging and a connection to a culture that finds beauty in everyday details.

An artist and architect

My grandfather, Vladimir Khodnev, created beauty through art and architecture. His work brought creative freedom and precision of form into our family story.

A name. A personal promise.

I named KHODNEVA in my grandfather’s honour. Putting a family name on a product means taking personal responsibility for what you create — and aspiring to make something you are proud of.

A legacy in the details

Colours inspired by the Greek landscape, considered proportions and delicate textures: this is how our family story finds a new expression in the aesthetic of KHODNEVA.

Honour your roots. Create something of your own. Carry the story forward.

A classical sculpture framed by olive branches

HERITAGE YOU CAN FEEL

The KHODNEVA philosophy

From art, a sense of colour. From architecture, harmony of form. From our family story, meaning and personal responsibility for what we create.

Our vision is makeup with skincare ingredients for comfort, radiance and a visibly refreshed, more youthful look. Delicate textures that enhance your beauty rather than conceal it.

“The feeling of silk on your skin — a small expression of a deep love for yourself.”

A drawing of a Greek temple and olive branches on paper

Lucy Khodneva (Hadzidou), founder of KHODNEVA — image from the approved design — “I am not just creating a brand. I am carrying my family’s story forward.”

A WORD FROM THE FOUNDER

I’m Lucy Khodneva(Hadzidou)

Founder of KHODNEVA

For me, KHODNEVA is more than a brand. It honours my Greek roots and my grandfather, Vladimir Khodnev, an artist and architect. His surname has become the name of what I am creating.

He expressed himself through art and architecture. I am continuing our family story in my own way — through cosmetics, aesthetics and attention to detail. I want to create products I can be proud of.

I want beauty to feel like silk: soft, delicate and natural. Not to meet someone else’s expectations, but as an expression of self-love.

Lucy Khodneva (Hadzidou)